International business is the new frontier of commercial opportunities. Globalisation has eroded trade barriers and enabled the convergence of a number of markets. The opportunities in the global market are clear; the challenge is knowing how to benefit from such opportunities.

It is predicted that global trade between developed and developing countries will grow at an accelerating rate in the years to come. Countries and firms that are highly successful in today’s global trade are the ones which have recognised fully the changing global strategy, marketing and development methods, patterns, and techniques and are making proper adjustments to them.